It is difficult for me to analyze it

A few days ago Azerbaijan opened its morning with a shocking news. There was a sex video of on You Tube, of a technical director of oppositional newspaper, Azadliq. The video spread on the social media, especially on Face book very fast. The director did not say that the person in the video was not him, while the editor –in –chief of the newspaper claimed that it was a blackmail from the government against the newspaper.
I can see two sides of the story here.
1. Should the technical director be considered as a public figure and can he be expected to have public figure responsibilities?
2. Should the social media like YouTube and Face book have more restriction about this kind of discrediting materials.

Of course, people who did it behaved completely unethical.

What about the journalist in the video?
I think being a representative of oppositional newspaper the director has had a social responsibility too, because from time to time he even talked as a spokesman of the newspaper.
In Azerbaijan people doing media business are more expected to have more disciplined life.
On the other hand like other people he also had right to have the lifestyle he wants.
I can not come up with the conclusion and either to justify or not to justify him.
Another question is that should Face book and YouTube control the content of the materials before accepting them. It also seems to be impossible or hard but on the other hand disturbing such kind of discrediting materials may make harm for people. Of course, you can report and have the materials deleted it later, but in this case it can be even late.